Crosscamp

THE CUSTOMER

CROSSCAMP is the youngest brand in the large Erwin Hymer Group family. The Camper Van appeals to a rather younger target group that is looking less for a classic camping holiday and more for individual outdoor adventure as a change from the urban lifestyle.

REQUIREMENT

The company needed a modern, fast and appealing website with numerous features that took into account the requirements of the target group. The desired features include a dealer search, the possibility of a test drive request, extended product information and a large content hub.

Solution

By using Pimcore, as with other brands within the Erwin Hymer Group, a powerful and modern website was programmed that meets all customer requirements.

The website convinces with high performance and numerous target group-specific features. The extensive dealer search offers a way to get in touch and shows all dealers clearly on a map. The dealers can also be contacted via their own form for the possibility of a test drive.

Thanks to a wide range of product information and the download of the complete product range catalogue, interested parties can get a complete picture of the services offered by CROSSCAMP before using the heart of the website, the configurator.

With the press page and the extensive CROSSCAMP stories, two content hubs have been created that perfectly express the CROSSCAMP attitude to life. The stories in particular are a valuable instrument for ideally addressing target groups and building customer loyalty.

CONCLUSION

The new CROSSCAMP website is not only modern and clear, but also offers exactly the functions that the target group expects. The performance as well as the numerous features ensure high customer loyalty and contribute significantly to the success of the youngest brand in the EHG universe.