valantic DXA Chapter Marketing

Digital visibility, correctly addressing the right target groups and converting individual goals are crucial for digital communication success. With its strategic focus and creative power, our marketing department ensures that customer messages are delivered precisely and effectively. In all channels, at all times, on all end devices.

We provide our customers with a holistic support approach. For this reason, the marketing department works together with the DEV chapter on technical issues and with the KREA and CONTENT chapters on branding and content topics. Thanks to this close networking, we can offer customers optimum support, consisting of

• Strategic planning: Based on comprehensive research, the marketing department develops targeted campaigns and strategic communication plans. Each measure is designed to optimally address the defined target groups and achieve the client's business objective.
   
• Search engine optimisation (SEO): Our SEO specialists ensure that our content is optimally placed in the search engines. Through targeted on- and off-page optimisation and technological measures, we increase the visibility and reach of our customers and bring them to the top positions organically.
   
• Search engine advertising (SEA): Our colleagues maximise our clients' online presence with precisely developed SEA campaigns. Strategically placed ads and optimised bidding strategies enable us to achieve maximum efficiency and profitability for specific target groups.
   
• Social ads: In social media, our experts ensure that our ad campaigns are targeted precisely to the needs and interests of users. Targeted advertising measures in Meta, LinkedIn, TikTok, Spotify, Reddit and many more ensure high interaction rates and sustainable customer loyalty.
   
• Affiliate marketing: Our extensive knowledge of affiliate networks enables us to expand our customers' reach in a targeted manner. Through targeted co-operations and commission models, we promote sales and strengthen brand presence.
   
• A/B testing: Through systematic A/B testing, our specialists optimise our clients' digital communication channels and find hidden details to improve performance.  This data-driven method enables us to continuously improve our clients' communication measures and increase conversion rates.
   
• Tracking and analytics: With modern tracking tools and comprehensive analyses, we ensure that every measure achieves its maximum success. The continuous monitoring and optimisation of campaigns is a central component of our working methods. We create or optimise tracking concepts, take care of implementation in tag managers and monitoring tools or set up customer-specific, completely self-sufficient analysis platforms.

Our marketing department not only has an influence on internal processes, but also significantly on the success of our customer projects. By working closely with our customers, we develop customised marketing strategies that are precisely tailored to their needs and goals. With targeted SEO and SEA measures as well as effectively utilised social ads and affiliate marketing, we significantly increase the visibility and conversion rates of our customer projects. With the help of tracking, analytics and A/B testing, we continuously optimise the performance of the campaigns and thus offer our customers measurable success and a high return on investment.

Together with our HR chapter, the marketing chapter also takes care of the areas of recruiting and employer branding.