Cordial

THE CUSTOMER

A consistently high cable quality, permanent product availability and flexible delivery capability - with these 3 core parameters, Cordial has not only made a name for itself in the cable segment since the 1990s, but has also built up the highest level of trustworthiness in all aspects of customer relations over the years. The product portfolio of the international company ranges from entry-level cables to high-end cables for professionals, from cable metre goods to ready-made cables.

REQUIREMENT

The company's great passion for cables and the characteristic demand for the highest quality should also be reflected on the new Cordial website. Not only in the design, but of course in the functions, features and usability.

IMPLEMENTATION

Cables as a high-end product. In order to convey this image to customers and partners, cables were packaged as sexily as if they were high fashion for the design of the new website! With large pictures of staged cables, the site transmits the passion cherished in the company and creates emotions.

Functions such as the cable finder make the hearts of cable fans and cable seekers beat faster! The Elasticsearch full-text search can work with tags and phrases and, for example, suggests the right product range to users who enter "I'm a guitarist and I'm looking for cables".

The brand image is further strengthened via the stories and customer relationships are established and expanded. The "Endorser" section introduces the artists of the Cordial Family. The partner search with map function makes it easier for customers to find their nearest Cordial partner. Basic features such as full-responsive views and fast loading times round off the user experience on the new Cordial website.

CONCLUSION 

The new corporate website conveys the company's enthusiasm for cables and puts them in the foreground as a high-end product of the highest quality. Special functions now also transfer the level of service to customers and partners online - new customers feel addressed, relationships with existing customers and partners are strengthened.