Pohlig

THE CUSTOMER

Pohlig GmbH is a leading provider of orthopaedic and rehabilitation aids. High-quality and individual supply solutions for people with physical handicaps are the core competence of Pohlig GmbH. It offers tailor-made aids and custom-made products perfectly adapted to the needs of its customers. Because every person is unique.

REQUIREMENTS

The client wanted a complete relaunch of their website with a focus on better clarity and simplified navigation and research for visitors.

IMPLEMENTATION

In order to be able to maintain the large amounts of data for the domain pohlig.net in a clearer and more structured way, valantic DXA implemented a technical solution via Pimcore Systems in consultation with the client, which replaced the previous content management system Wordpress. With a holistic colour concept for the individual areas of the websites, each of which is reflected in backgrounds, buttons and breadcrumbs, navigation was made more native for visitors. A more emotional visual language and a clearer presentation of previously text-heavy content now offers a more attractive user experience and stronger identification with the products. The content of the website (texts, images and videos) was provided by the client, the technical implementation of the project was carried out entirely by valantic DXA.

CONCLUSION

After the relaunch, Pohlig GmbH presents itself with an emotional, user-friendly and responsive state-of-the-art web presence that positively stands out in the market of orthopaedic and rehabilitation technology providers.

The new website, based on Pimcore, offers the user emotional points of contact through its appealing and visually strong design. After the relaunch, users also benefit from a faster, more intuitive and clearer search for suitable solutions and offers from Pohlig GmbH. In addition, the ongoing maintenance of the website has been optimised and facilitated by the structured asset management.