The digital world of camping
Erwin Hymer Group – Campervans for every target group
Camping is booming! The Germans' favourite holiday activity has long since become a global movement. The Erwin Hymer Group has played a decisive role in this.
The Erwin Hymer Group is one of the largest, most important and also best-known manufacturers and distributors of motorhomes, camper vans and caravans. The group includes numerous sub-brands such as Dethleffs, Carado, CROSSCAMP and Niesmann+Bischoff.
The size and importance as European market leader presents the company with the challenge of keeping the brand core consistent across all digital services, but still communicating in a target group-specific way. The quality of the websites and digital solutions must therefore be at a very high level throughout, whereas individual pages must have special services that the target group expects.
One brand, many sub-brands. One white label solution, many different customisations. One system, many shared elements.
The comprehensive relaunch of the various websites in the EHG universe as well as numerous special extensions require foresight, a deep understanding of the brand core and seamless high-quality work.
CROSSCAMP CONFIGURATOR
The CROSSCAMP configurator enables a fast, smooth and almost limitless configuration of the vehicle of your dreams. Equipment, appearance and, above all, costs are updated almost in real time. The implementation with React in connection with the PIM provides a completely new experience in the area of digital product configuration.
- Conception
- Programming based on React
- Link to PIM
- Interface to DEALER SEARCH
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