CDP - Customer Data Platform

A customer data platform offers a platform for the central storage, management and processing of relevant customer data. It represents a link between all data silos in the company and external channels.  

This allows information from different sources to be collected and used directly by marketing. The database does not replace other platforms in the company, but forms a flexible link between the existing data silos.  

Functions and possibilities of a customer data platform

Data sovereignty - your strategic asset:

Secure a decisive market advantage by keeping and managing your customer data in-house. Our Customer Data Platform ensures that valuable insights remain "in-house" and give you unrestricted data control. By enriching and analyzing this data internally, you are able to make informed decisions and consistently meet your data protection standards.

Precision in your customer approach:

Increase the effectiveness of your customer communications through data-driven personalization. Our CDP ensures that you have access to a basis of high-quality and reliable data. This solid database enables you to tailor your marketing messages precisely to the needs of your target group and thus significantly improve the response.

The Customer Golden Record - your key to success:

Unify all customer information into a single, consolidated record - the Customer Golden Record. With this holistic customer view, you avoid redundant or contradictory information and can offer your customers a seamless and personalized experience that increases their loyalty and satisfaction.

Democratize the data:

Empower your team by simplifying access to important customer data. Our CDP democratizes data access through intuitive dashboards and self-service BI tools. This enables all stakeholders to make data-driven decisions and proactively shape customer strategy.

The Customer Data Platform (CDP) not only serves as a central data hub, but also as the basis for effective marketing automation and existing customer marketing. Through the seamless integration of customer data, the CDP enables the automation of marketing processes, from personalized email campaigns to targeted advertising messages. The comprehensive customer view in the Customer Golden Record allows precise segmentation and targeting of your existing customers in order to create customized offers and strengthen customer loyalty. With the CDP as a basis, marketing strategies can be automated while the focus remains on maintaining and developing long-term customer relationships.

A CDP can be used to supplement an existing CRM or a manufacturer can use a CDP to enter into D2C marketing. For manufacturers that sell their products through a dealer network, the sales department and therefore also the CRM is normally only responsible for B2B relationships. If the manufacturer now wants to enter the Direct-2-Consumer market, the existing sales organization is not suitable for this. However, as a CDP enables a great deal of automation and also keeps the D2C data out of the CRM, it is an ideal addition, as a large number of end customers can now also be addressed without overwhelming marketing or sales.

Take control of your customer data.

Contact us today for a personalized consultation and one of our experts will get in touch with you. Together we can make your customer communication more effective and future-proof.